Experience
Head of Sales and Marketing
Elemento Group
May 2021 - June 2024
Achievements:
- Creation and implementation of systems and procedures from the “ground up”.
- Bringing the sales team “In House”.
- Implementation of a new CRM.
- Introducing the Customer Journey.
Responsibilities:
- Preparing and managing budgets.
- Forecasting
- Sales and Marketing Strategy.
- Reporting.
- Recruitment.
- Introducing, managing and enhancing the “Customer Journey”.
- Customer care.
- Coaching, development and motivation of staff.
- Market research and pricing.
- Specification research.
- Implementation of sales areas including show homes, marketing suites, sales cabins and hotel launches.
- Design and creation of all supporting marketing collateral.
- Analysis of marketing data to ensure maximum ROI.
- Meeting or exceeding KPIs .
- Scheme optimisation.
- Supporting the Land with research, analysis and recommendations on potential acquisitions.
- Following both market and customer trends.
- Compliance (Consumer Code, GDPR, H&S etc.).
- Managing all aspects of Help to Buy and Assisted Move.
Head of Sales and Marketing
Mears New Homes
Nov 2016 - June 2020
Achievements:
- Year on year sales growth from £4m (prior to joining) to £11.6m to £13.9m to £23.9m to £52.6m.
- Introduced Part Exchange and Assisted Move.
- Increased Help to Buy take up from less than 10% to 40% on eligible properties.
- Introduced Standard House Types and Standard Specification.
Responsibilities:
- Preparing and managing budgets.
- Forecasting
- Sales and Marketing Strategy.
- Reporting.
- Recruitment.
- Introducing, managing and enhancing the “Customer Journey”.
- Customer care.
- Coaching, development and motivation of staff.
- Market research and pricing.
- Specification research.
- Implementation of sales areas including show homes, marketing suites, sales cabins and hotel launches.
- Design and creation of all supporting marketing collateral.
- Analysis of marketing data to ensure maximum ROI.
- Meeting or exceeding KPIs .
- Scheme optimisation.
- Supporting the Land with research, analysis and recommendations on potential acquisitions.
- Following both market and customer trends.
- Compliance (Consumer Code, GDPR, H&S etc.).
Regional Sales Manager
Coutrywide Residential Development
April 2013 - Oct 2016
Achievements:
- Most profitable region.
- Secured instructions worth in excess of £500,000 for 2016/2017.
- Exceeding all KPIs (in 2015/2016 achieved 93 units and £367,000 net fees against a target of 75 units and £250,000 net fees).
Responsibilities:
- Managing a network of 26 branches alongside on-site sales teams.
- Networking and relationship building.
- Securing new clients.
- Producing pricing and feasibility reports.
- Customer journey and customer care.
- Negotiation - both contract and sales.
- Lead generation.
- Management reporting.
- Providing regular client reports and updates.
- Ensuring targets (both internal and external) are met.
- Design and production of brochures and marketing collateral.
- Arranging CGIs, floorplans and photography.
- Online marketing via website, portals and micro sites.
- Design and distributions of flyers and e-shots.
- Organising show home and sales cabin launches.
- Recruitment.
- Training, development and motivation of staff.
- Design and implementation of marketing campaigns.
Senior Sales Manager
Bairstow Eves Countrywide
April 1997 - April 2013
Achievements:
- Top banking office for sales.
- Top banking office for financial services.
- Multiple Manager of the Year awards.